Privacy Policy

Last updated: August 2026

1. Introduction

Parpar (“we”, “our”, or “us”) provides a platform that analyzes customer-provided content and data to better understand their brand, tone, and business environment. We value your privacy. This Privacy Policy explains how we collect, use, and protect information that you choose to share with us, including when you use our Service through integrated platforms such as Google.

By using our services, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We collect information that you voluntarily provide, explicitly authorize us to access, or that is collected automatically when you visit or interact with our website. This may include:

User-Provided Content: Documents, files, and text you upload directly or integrate into the system.
Integrated Platform Data: Data retrieved from external platforms you connect, such as documentation systems, CRM platforms, or content repositories.
Google User Data: If you sign in using your Google account, we may collect basic profile information, such as your name and email address, to authenticate your identity.
Google Drive & Files: If you grant specific permissions, we may access files and data from your Google Drive strictly as required to provide the Service’s functionality.
Public & Business Metadata: Publicly available content where authorized, and business-related metadata such as industry, brand guidelines, messaging, and tone.
Information Collected Automatically (Cookies, Pixels, and Tracking Technologies): When you visit or interact with our website, we may automatically collect certain information through cookies, tracking pixels (such as Meta Pixel and LinkedIn Insight Tag/Pixel), Google Tag Manager, analytics tools, and similar technologies. This may include information such as your IP address, browser type, device identifiers, pages visited, referring URLs, and interactions with our website. This information is used to help us understand website usage, improve performance, analyze traffic, and support marketing and advertising activities.

Our platform processes the content provided or authorized by you in order to analyze business context, messaging, and branding.

We do not intentionally collect personal or sensitive personal information through uploaded content. Any personally identifiable information or sensitive information contained within uploaded content is processed only as part of the overall analysis and is not specifically identified, targeted, or used independently.

3. Cookie Consent Management & Preferences

We utilize a Consent Management Platform (CMP) to obtain and manage your consent for non-essential cookies and tracking scripts on our website.

Opt-In Policy: Non-essential cookies, tracking pixels, and marketing scripts (including Google Tag Manager, Meta Pixel, and LinkedIn Pixel) are blocked by default. They will only be loaded after you grant explicit consent via our Cookie Banner.
Managing & Revoking Consent: You can change, revoke, or customize your cookie preferences at any time by clicking the “Manage Consent” link or cookie preferences button available at the bottom of our website, or by adjusting your browser settings.

4. How We Use the Data

We use the data we collect to:

Analyze Branding: Understand your company’s branding, messaging, terminology, audience, and tone.
Generate Insights: Create messaging, recommendations, or content tailored to your business environment.
Operate the Service: Authenticate your identity, allow you to log in, provide access to the platform, and improve the functionality, performance, and accuracy of our services.
Analyze Website Usage and Performance: Understand how visitors interact with our website, measure traffic, improve user experience, and evaluate the effectiveness of our website and marketing activities.
Support Website Marketing and Advertising Activities: Where applicable, we may use information collected automatically from visitors to our website, through cookies, pixels, analytics tools, and similar tracking technologies, to measure campaign performance, create or manage advertising audiences, and deliver or improve relevant advertisements on third-party platforms.

Except for the use of cookies, pixels, analytics tools, and similar tracking technologies as described in this Privacy Policy, we do not sell your data or share your customer-provided content with third parties for their own independent marketing purposes.

Artificial intelligence technologies may be used to analyze the content and generate insights or outputs. However, customer data is not used to train, fine-tune, or otherwise improve the underlying AI models used by our platform or our service providers.

5. Google API Services Disclosure (OAuth Consent)

Parpar’s use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

We do not sell your Google user data.
We do not use Google user data for advertising purposes.
We do not transfer Google user data to third parties except as necessary to provide the Service (e.g., secure infrastructure providers) or comply with legal obligations.

6. AI Processing Transparency

Parpar uses artificial intelligence to analyze authorized content and generate recommendations. These systems operate under the following principles:

No Training on Customer Data: Customer data is not used to train, fine-tune, or improve the underlying AI models used by our platform or our service providers.
Data Isolation: Data from one customer is logically isolated and is not used to generate insights for another customer.
Specific Purpose: Data is processed only for the purpose of generating outputs for that specific customer.

7. Data Access & Permissions

When connecting external platforms (such as cloud storage, CRM platforms, or Google services), you grant Parpar specific permissions strictly necessary to perform authorized operations. You may revoke these access permissions at any time via your external provider account settings or by contacting us directly.

8. Your Data Rights

Depending on your jurisdiction, you may have rights regarding your personal information, including the right to access, request correction, update, or ask for the deletion of your personal data. To exercise any of these rights, please reach out to us using the contact details provided below.